Alcohol firms would lose £13bn if drinkers in England stuck to limits

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Academics say study shows why industry resists measures to tackle harmful consumption

Revenue from alcohol sales in England would plummet by £13bn if customers complied with the recommended drinking guidelines, according to a study that condemns the industry’s role in regulation.

Academics from the Institute of Alcohol Studies (IAS) and the University of Sheffield’s Alcohol Research Group say their analysis shows the scale of the conflict of interest afflicting producers and retailers and that they should not be allowed to influence government policy on risky drinking.

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